A Journey Through Cultures: Metaphors for Guiding the Design by Luciana Cardoso de Castro Salgado

By Luciana Cardoso de Castro Salgado

A trip via Cultures addresses one of many most well liked subject matters in modern HCI: cultural range among clients. For a couple of years the HCI neighborhood has been investigating choices to augment the layout of cross-cultural platforms. such a lot contributions so far have both a ‘design for every’ or a ‘design for all’ strategy.

A trip via Cultures takes a truly varied procedure. Proponents of CVM – the Cultural perspective Metaphors point of view – the authors invite HCI practitioners to think about how you can reveal and speak the belief of cultural variety. an in depth case research is integrated which assesses the metaphors’ power in cross-cultural layout and review. the implications convey that cultural perspective metaphors have robust epistemic energy, leveraged by means of a mixture of theoretic foundations coming from Anthropology, Semiotics and the authors’ personal paintings in HCI and Semiotic Engineering.

Luciana Salgado, Carla Leitão and Clarisse de Souza are participants of SERG, the Semiotic Engineering learn team on the Departamento de Informática of Rio de Janeiro's Pontifical Catholic collage (PUC-Rio).

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Additional resources for A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems

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D. (2007). Incorporating culture in user-interface: A case study of older adults in Malaysia. In Proceedings of the eighteenth conference on hypertext and hypermedia (pp. 145–146). New York: ACM. 20. Hofstede, G. H. (1984). Culture’s consequences: International differences in work-related values. London: Sage Publications. 21. Irani, L. , & Dourish, P. (2009, February). Postcolonial interculturality. In Proceedings of the 2009 international workshop on Intercultural collaboration (IWIC ‘09). ACM, New York, NY, USA, 249–252.

For example, unlike humans, interface languages encoded into computer artifacts will always generate the same (range of) mechanical interpretations for each and every representation in the program. e. e. different from all other interface languages, in spite of stylistic similarities and shared components). In other words, every time a user begins to use a new system he must learn a new language or, more precisely, in view of the theory being exposed, expand his preexisting signification system in order to include new signs or sign variations.

1 An Overview of Semiotic Engineering Theory 29 Fig. com website (homepage) Designers define their communicative strategies by composing messages with these three kinds of signs. All the signs included in their purposeful signification system designed to achieve the intended metacommunication are basically classified as static, dynamic or metalinguistic signs. Further classifications can of course be used to organize domain-related signs, task-related signs, and so on. The top-level metacommunication message that instantiates the template presented on page 25 unfolds through various individual pieces of communication produced as users navigate the conversational paths that they choose during interaction.

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